Please read this privacy notice and policy (this “Policy”) carefully to understand our policies and practices regarding your personal information and how we will treat it. This Policy applies to individuals who interact with Wing Country Inc. and our services (“you”). This Policy explains how your personal information (which some jurisdictions may refer to as “personal data”) (“Personal Information“) is collected, used, and disclosed by Wing Country Restaurants, Inc. (referred to as “Company”, “we”, ”us”, or “our“). It also tells you how you can access and update your Personal Information, exercise certain rights, and make certain choices about how your Personal Information is used.
Click below to jump to any section of this Policy:
- What does this Policy Cover?
- What Personal Information Do We
Collect and How Do We Collect It? - How Do We Use the Personal Information We
Collect? - To Whom do We Disclose the Personal Information We Collect?
- Third-Party Websites and Services
- How Do We Protect Your Personal Information?
- How Long do We Retain Your Personal Information
- Collection of Personal Information of Children
- Changes
- Contact Us
What does this Policy Cover?
This Policy covers Personal Information that we collect through our various services including our services and offerings, our website and services provided by third parties (the “Services“). Please note that we might combine Personal Information from different sources. We also may combine data from third parties with data we already have.
In some instances, if you do not provide Personal Information to us, we may not be able to provide you with certain Services.
What Personal Information Do We Collect and How Do We Collect It?
Information You Voluntarily Give Us
When you use our Services or interact with us, you may provide certain Personal Information, including your first name, last name, email address (“Contact Information“); payment information, such as account or credit card number (“Payment Information“); your delivery address, or other delivery information, such as the name and address of recipient for delivery, if different from yours (“Delivery Information“); and your phone number, for us and certain service providers to contact you by text (SMS) message or voice call regarding order and payment-related issues.
Information Collected Automatically
When you interact with us or the Services, certain information is automatically collected by the systems we use, including:
- Data from Your Computer/Mobile Device/Browser. We may collect data about the computer or device that you use to access our Services, such as the Internet Protocol (IP) address, and device and browser type, as well as other online identifiers. If you access our Services via a mobile device such as a smartphone, the collected data may also include, depending on the device and network, your phone’s unique device ID, advertising ID, and other similar mobile device data.
- Internet or Other Similar Network Activity. As you navigate through and interact with our Services, we use automatic data collection technologies to collect certain data about your device(s) and your actions, including Google Pixel and Meta Pixel. This includes data such as which links you click on, which pages or content you view and for how long, and other similar data and statistics about your interactions, such as content response times, download errors, what actions you take (like clicking a button or making a purchase), and length of visits to certain pages, as well as operating system type and web browser type and version. This data is captured using automated technologies such as cookies and web beacons and is also collected through the use of third-party tracking for analytics and advertising purposes.
- Audio, Electronic, Visual and Similar Information. We may visually record your interactions with our Services, including your mouse clicks, movement, scrolling, and navigation through our Services.
- Geolocation Data. Our systems record IP addresses, and that often provides your general location.
Information Obtained from Third Parties
We get Personal Information about you from other sources, including our affiliates, third-party delivery service and business partners and third-party websites or apps on which you may order food from our restaurants. Social media platforms may also give us data about you. We may get data about your interactions with our ads on third-party sites. When using these third-party websites, you are subject to their terms and conditions, including event sign-ups. When you provide Personal Information via a third-party site, such third-party’s use of your Personal Information shall be governed by the terms of their privacy policy. For more information, please see Third Party Websites and Services below.
We also offer various Services that are provided through third parties. For example, our online ordering is provided by MOBI HQ Limited (“MobiHQ“) and Uber Technologies, Inc. (“Uber“). MobiHQ and Uber will provide us information relating to your order so that it can be prepared for delivery or pickup – this includes the items ordered and the location and time of pickup.
We collect the Personal Information listed above directly from you, from our service providers, the providers of our online ordering system and app, online delivery platforms, and data analytics providers.
How Do We Use the Personal Information We Collect?
Provide Our Services
We use certain Personal Information, including your Contact Information, Payment Information and Delivery Information, to provide our Services to you, including to allow you to access and use the Services; provide updates regarding our Services and policies; to contact you, when you have opted in to receive email messaging; to contact you, when you have placed an order; and provide customer service.
Contact Information, Payment Information and Delivery Information, together with any communications we have received about your order or purchase, will be used to validate, confirm, verify, deliver, install, and track your order, including to arrange for delivery, handle returns and refunds, to provide customer service, to maintain a record of the purchases you make, to service products you purchased from us, to provide you offers that may be of interest to you, or to assist with account credit or fraud decisioning.
Improve Our Services and Do Analysis
We constantly strive to improve our offerings, and in order to do so, we analyze interactions with our Services and our marketing, reactions to our Services, other history, and user behaviour. The information we use to do this may include any or all of the categories of information that we collect.
The models we use to analyze this information include the range of tools available to us from spreadsheets and databases to algorithmic models, and technologies like artificial intelligence and machine learning.
Market Our Services to You
We may use your Personal Information to provide you with advertising and marketing information about our Services. On occasion, these communications may also introduce you to products offered by or in collaboration with other parties, and inform you about products, services, offers, and promotions from other companies and organizations. The information that we use for those purposes may include Contact Information, Data From Your Device, Electronic and Similar Information, Internet Activity, Geolocation Data .
Our advertising may include targeted online advertising. We may use information we collect about you automatically through social media tracking including Google Pixel, X Pixel and Meta Pixel (see Information Collected Automatically) for the following purposes:
- Creating Audiences: based on the data collected by these pixels, our service providers will create custom audiences. These are groups of people who have shown interest in our products of services by visiting our website. For example, we can target users who have visited a specific product page, but did not make a purchase.
- Retargeting Ads: the audience data may be used to show tailored advertisements to users who have already visited our website. This is called retargeting. These advertisements remind users of our products and encourage them to return to our website to complete a purchase, or to further explore our offerings.
- Lookalike Audiences: we may use this data to create lookalike audiences. These are new potential customers who have similar characteristics and behaviors to existing site visitors. By analyzing data from users who have already visited our website, we can find more people who may be interested in our offerings.
- Optimizing Ad Performance: our service providers will use data from these pixels to monitor performance of our ads. We can see which ads lead to more clicks, longer site visits, or completed purchases, and refine our advertising strategy accordingly. As a result, the ads you see from us will be more relevant to you.
You can always opt out of receiving advertising and marketing materials through your email, by unsubscribing or emailing inquiries@wingcountryrestaurants.com.
Do Not Track/Opt-Out of Targeted Advertising
The Services use several common tracking tools. These may include browser cookies, web beacons, flash cookies, and similar technologies. Service providers also use these tools on our Services. and elsewhere on our behalf. We also share information about your use of our Services with our social media, advertising and analytics partners.
Our system does not respond to or act on opt-out preference signals.
You may also disable or block cookies and certain other tracking technologies through certain software and browsers. If you block or reject all cookies through your browser some of the functionality of the Services may not work properly.
General Operations and Administration
We use your Personal Information for other general business purposes as permitted by applicable law, such as maintaining your account, conducting audits, financial calculations and tax reporting, administering our business and operations, evaluating performance, evaluating and maintaining our systems, security and fraud prevention and monitoring. When and as appropriate, we may also use Personal Information to exercise our legal rights or perform our obligations under applicable laws. The information we use to do this may include any or all of the categories of information that we collect.
To Whom do We Disclose the Personal Information We Collect?
Our Affiliates
We may disclose certain Personal Information to our affiliates that are involved in the delivery of the Services or our overall operations.
Wing Country Restaurants may disclose Personal Information with affiliated companies that we own or control in connection with providing you Services. We require that any affiliated companies comply with our Privacy Policy.
Our Service Providers
We disclose your Personal Information to service providers who we engage to help us run our business (e.g., transaction processing and analysis, fraud detection and identity verification, customer support, information technology and computing support, customer relations management systems (CRM), operations, managing marketing and promotions and research).
If you use our Services to place an order for delivery, you may receive an SMS message or messages using automated technology from our third-party providers, including MobiHQ and Uber, with information about your order. Those providers only use your information to provide messages about your order.
We may share your Payment Information with third parties that process transactions and payments.
Other Parties
We may also disclose Personal Information to certain other parties, including:
- Advertising and marketing partners and agencies, including digital advertising networks, publishers, and technology providers.
- Joint promotion partners, including, without limitation, partner organizations, vendors and artists with whom we collaborate on programming.
- Other parties in connection with a corporate transaction, including merger, acquisition, restructuring, or bankruptcy. Personal information may be disclosed in the context of due diligence relating to the transaction and/or to the successors to our business or the applicable parts of it.
- To law enforcement, governmental authorities or third parties when and as required by law; in response to legal proceedings; in response to a required from law enforcement; to protect our rights, security, safety, or property, or those of other parties or the public; to enforce the terms of any agreement, including the terms of our Services.
Third-Party Websites and Services
The Services may include links to third-party websites or apps, including social media platforms. Those third-party websites and services are not Services operated or controlled by us. This Policy does not apply to, and we do not control and are not responsible for, the privacy practices of those third-party websites or services. Please read their privacy policies carefully, since they have their own practices and policies, and they may collect and use your Personal Information in very different ways than we do.
Our Services may also include third-party content that collects data. This includes data collected by cookies, pixels, or other tracking tools.
How Do We Protect Your Personal Information?
We take reasonable steps to protect your Personal Information against unauthorized access, alteration, disclosure, misuse, or destruction. However, no data transmission or storage system is fully secure, and these measures do not guarantee that your Personal Information will not be accessed, disclosed, altered or destroyed by breach of our security measures. The safety and security of your Personal Information also depends on you.
How Long do We Retain Your Personal Information?
We keep Personal Information as long as it is necessary, relevant, or permitted for the purposes described in this Policy. We also keep Personal Information when and as required by law.
This might mean that we keep some or all of your Personal Information even after you close your account with us or otherwise end your relationship with us, even if you end your relationship with us or request deletion of your Personal Information. When determining how long to retain your Personal Information, we take into account a number of factors, including the length and nature of our relationship and the Services you obtain, the applicable statute(s) of limitation, and whether we are subject to any legal obligations relating to your Personal Information. We may also use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.
Collection of Personal Information of Children
Our Services are intended for a general audience and are not directed at children. The Services are not intended for, and we do not knowingly solicit or collect Personal Information from children below the age of 13. If you are a parent or legal guardian and think that your child under 13 has given us data, you can contact us in writing or by email as provided below under the section titled Contact Us. Please mark your inquiries “COPPA Request.” We do not knowingly sell the Personal Information of minors under the age of 16 without affirmative authorization.
Changes to this Policy
The privacy and related laws change frequently, and we regularly update and improve our Services, and we may change how we collect, use or disclose your Personal Information. Because of these changes in our practices and applicable laws, we periodically update this Policy.
When we make changes to this Policy, we will post any changes on this page so please check back frequently. If we make material changes, if we have your contact information, we will notify you directly prior to the changes taking effect, and we will also post a notice through the Services.
Any use of our Services after we post the updated Policy will be subject to that updated Policy.
Contact Us
To contact us about our privacy and data protection practices or this Policy, please email us at legal@wingcountryrestaurants.com or contact us through our online contact form.
Last Updated: July 1, 2024